#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Julie F Bacchini (@NeptuneMoon)
Q1 How are you feeling about the new UI now that it is the only option (for at least some things and for many accounts who can’t access the old one)?
Q2 Let’s do the positives first – what is something that you really like about the new UI?
Q3 What is something that you really do not like about the new UI?
Q4 Are there things that you have not been able to do or find in the new UI? Or anything weird you’ve encountered? If so, what?
Q5 Have you found anything cool that you can do in the new UI that wasn’t in the old one? If so, what?
Q6 Have you developed any workarounds for roadblocks you encountered in the new UI? If so, what did you do?
Q7 If you could make a request of the @GoogleAds product development team, what would it be?
Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Mark Kennedy (@markkennedysem)
Q1 How many of you are using some form of these automations and if so, are you using them in 100% of your campaigns or are there still instance of manual bidding in your accounts?
Q2 Are you having success with your automated bidding strategies or have you turned them off in any accounts due to under-performance
Q3 Starting with CPA Targeting. Is it performing well for you, under-performing, are you hitting your CPA goals (coming in high or low) and has it beat your historic performance?
Q4 How about Maximize Conversions? Are the CPA’s to high or are they still close to your target CPA (if you have one). And how do you handle when there is a budget-cap vs no cap?
Q5 Let’s move over to ROAS (return on adspend). If you are using this, how is the performance. Are you seeing that the return is close to your target and how much has it increased (or decreased) revenue. Any pros or cons?
Q6 Enhanced CPC is the default these days and do you typically leave it that way or turn it off for manual or other strategies? Do you see it helping or hurting the performance of your campaigns?
Q7 I don’t use it Maximize Clicks as much, but is anyone have a successful situation where this works or are there any results where it hurt your campaigns when testing?
Q8 Target Search Page Location – This one can be aggressive, but I have a small percentage of campaigns where it’s needed. Anyone else using this strategy and having success (or failure).
Q9 The last automated bidding strategy to discuss in Target Outranking Share. This is unfamiliar territory for me, but would love to hear if/how others are using it.
Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Robert Brady (@robert_brady)
Q1 If you didn't hear, Google is removing adsenseformobileapps.com as a placement exclusion and the Gmob mobile app exclusion (read more here - searchengineland.com/action-needed-…). What was your reaction in 3 words or less? (or emoji) #ppcchat
Q1.1 Who here has been using one or both of these in their Display campaigns?
Q2 How large of a negative impact would you anticipate on your campaigns if no additional action was taken on your part?
Q3 How will you be handling it/making changes? Provide your logic because I think there are numerous potential solutions/workarounds.
Q3.1 Anyone know of a negative placements list that is just apps?
Q3.2 Would people be interested in crowdsourcing one?
Q4 What opportunities do you see opening up with this change?
Q5 Long term, who do you see as the "winners" and who do you see as the "losers" with this change?
Q6 How do you think Google could have increased the number of advertisers on mobile apps without such drastic measures?
Q7 What advice would you give an SMB advertiser who's doing a little remarketing & display on his/her own?
Google to yank advertisers’ option to exclude all mobile apps from display campaigns
#PPCChat negative app placements list
Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by @NeptuneMoon (Juie F Bacchini)
Q1 In which platform do you work most frequently?
Q2 In which platform do you find it easiest to figure new things out?
Q3 What it the most recently “that is so awesome” thing you figured out?
Q4 What is something you would love to know a better way to do?
Q5 What are some of your all-time favorite tips or tricks for AdWords?
Q6 What are some of your all-time favorite tips or tricks for Facebook?
Q7 What are some of your all-time favorite tips or tricks for other platforms, like BingAds, Twitter, LinkedIn or Pinterest?
Q8 If you could add one feature or shortcut to any platform, what would it be and why?
Twitter discussion that runs on Tuesdays at 5pm GMT. Hosted by Mark Kennedy (@markkennedysem)
Q1 First let’s quickly chat about the “old” ads. Do you still have standard text ads in campaigns or have you completely switched over to ETAs? If so, any accounts that still have over 50% STAs due to performance?
Q2 In the past, we never had enough characters. Now that you have a lot more in the description line, do you tend to fill it or come close? Or have you found it’s more than enough and sometimes less is more (especially with ad extensions)?
Q3 For ad testing, are you doing strictly 2 ads for A/B or working 3+ or more per adgroup? And how are you handling ad rotation settings for testing as well?
Q4 Is anyone letting Google write their ads or having any success with it Ads added by Adwords (feel free to rant ;))
Q5 Before we move over to ad extensions – Anyone want to share any trends or new strategies they’ve seen or tested with text ads? Good or bad.
Q6 Onto ad extensions. Which extension do you feel is the strongest for your campaigns. The one you couldn’t live without (I’ll let you choose if you can’t decide). And flipside, which ones do you avoid (if any)?
Q7 Are you in the school of “ad extensions are mostly for taking up real estate” or have you found a significant improvement in performance (CTR, conversions, etc)?
Q8 Do you typically make sure that calls-to-action are different in every ad extension or do you still have some overlap? Eg – Free consultation in more than one extension or adcopy
No Q9! Ha
Q10 Feel free share any cool ad extension strategies that you’ve test or seen out in the wild that you think was unique. Thanks, All!
Due to her love of all things Paid Search and learning new cutting edge tips, Anu voices this weekly round up of the latest in industry expert tips. Tune in weekly for new episodes.