#PPCChat 210818 - Bidding Strategies

Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Mark Kennedy (@markkennedysem)

Q1  How many of you are using some form of these automations and if so, are you using them in 100% of your campaigns or are there still instance of manual bidding in your accounts?

Q2 Are you having success with your automated bidding strategies or have you turned them off in any accounts due to under-performance

Q3 Starting with CPA Targeting. Is it performing well for you, under-performing, are you hitting your CPA goals (coming in high or low) and has it beat your historic performance?

Q4 How about Maximize Conversions? Are the CPA’s to high or are they still close to your target CPA (if you have one).  And how do you handle when there is a budget-cap vs no cap?

Q5 Let’s move over to ROAS (return on adspend). If you are using this, how is the performance. Are you seeing that the return is close to your target and how much has it increased (or decreased) revenue. Any pros or cons?

Q6 Enhanced CPC is the default these days and do you typically leave it that way or turn it off for manual or other strategies? Do you see it helping or hurting the performance of your campaigns?

Q7 I don’t use it Maximize Clicks as much, but is anyone have a successful situation where this works or are there any results where it hurt your campaigns when testing?

Q8  Target Search Page Location – This one can be aggressive, but I have a small percentage of campaigns where it’s needed.  Anyone else using this strategy and having success (or failure).

Q9 The last automated bidding strategy to discuss in Target Outranking Share. This is unfamiliar territory for me, but would love to hear if/how others are using it.

Links shared:
https://instapage.com/blog/google-tag-manager-triggers