#PPCChat 070818 - Handling GDN Mobile Exclusions

Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Robert Brady (@robert_brady)

Q1 If you didn't hear, Google is removing adsenseformobileapps.com as a placement exclusion and the Gmob mobile app exclusion (read more here - searchengineland.com/action-needed-…). What was your reaction in 3 words or less? (or emoji) #ppcchat

Q1.1 Who here has been using one or both of these in their Display campaigns?

Q2 How large of a negative impact would you anticipate on your campaigns if no additional action was taken on your part?

Q3 How will you be handling it/making changes? Provide your logic because I think there are numerous potential solutions/workarounds.

Q3.1 Anyone know of a negative placements list that is just apps?

Q3.2 Would people be interested in crowdsourcing one?

Q4 What opportunities do you see opening up with this change?

Q5 Long term, who do you see as the "winners" and who do you see as the "losers" with this change?

Q6 How do you think Google could have increased the number of advertisers on mobile apps without such drastic measures?

Q7 What advice would you give an SMB advertiser who's doing a little remarketing & display on his/her own?

Links shared:
Google to yank advertisers’ option to exclude all mobile apps from display campaigns
#PPCChat negative app placements list