Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Julie F Baccchini (@NeptuneMoon)
Q1 What is the biggest misconception you’ve encountered about PPC?
Q2 What is the most common misperception you’ve encountered about PPC?
Q3 Is there something you feel like you are constantly explaining? If so, what is it and how do you distill it for non-industry experts?
Q4 Do you have any kind of standard materials or process for educating clients (internal or external) about what PPC can and can’t do? If so, what does it consist of?
Q5 If there was one thing you wish everyone could just innately understand about PPC, what would it be?
Q6 Is there anything you wish you understood better about any aspect of PPC?
Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Julie F Baccchini (@NeptuneMoon)
Q1 What is the most common problem you face in your day to day PPC work? And how often do you face it?
Q2 Do you have strategies you regularly use when you run into a problem or do you tend to just wing it?
Q3 Do you find that the non-technical issues you encounter are more typically with coming up with strategy, implementing strategy, continuing to improve performance, human/client type issues or something else?
Q4 Which type of issue do you find most challenging and why?
Q5 We all have our moments and days when things are easier or harder for us. What was a problem you encountered recently (we will get to how you addressed in in the next question)?
Q6 How did you address this issue? Was your approach successful?
Q7 What is the most difficult problem you’ve faced in your PPC career? How did you address it?
Q8 What do you wish you were better at when it comes to PPC Problem Solving?
Google AdWords April Fools: new AdBirds ads
GTM = Google Tag Manager
Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Kyle Shurtz (@kyleshurtz)
Q1 What's your preferred landing page tool to create new pages and why?
Q2 Let's jump into the analysis. What's your go to tool for insights on behavior with the page? Are you team @hotjar? Or maybe team @CrazyEgg ?
Q3 Let's collaborate #ppcchat what is one of the best A/B tests you have run that really moved the needle?
Q4 Similar question but how about multivariate testing? Does anyone have some success stories using mutliple pages and what was the strategy?
Q5 When approaching a CRO project what does your strategy session look like? How far in advance are you planning new tests?
Q6 For the eComm experts. What tests do you run to improve sales and average order value?
Q7 How do you influence post conversion metrics utilizing PPC?
Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Azeem Ahmad (@AzeemPPC)
Q1 Remember we're talking about your experiences as a beginner. If there was one piece of advice you wished you could have given yourself when you began in PPC - what would it be?
Q2 (Hoping you've all got varying levels/years of experience here!) - What's the biggest change you've seen in the industry since you started?
Q3 And a whole host of great resources there for people to tap into - great to see so many brilliant ideas and links being shared
Q4 Other than the essential abilities needed to perform a PPC role, what skills in your opinion are crucial to being a success in PPC?
Q5 Is an entry level/beginner PPC role different now than it was five years ago? If so, why?
Q6 (cheating a little and I hope I'm not told off!) isn't really a question. If there's one person who's twitter feed and general knowledge about PPC is invaluable to you - share with the community and thank them publicly
Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Robert Brady (@robert_brady)
Q1 What have you found that works on Amazon Ads? (their ad business generated $1.7B in revenue last year) Provide context around industry/product if possible
Q2 Did you see @PPCKirk's tweet about Amazon remarketing? This could be huge. Thoughts? Would this get you to jump on the Amazon bandwagon? https://marketingland.com/amazon-poised-to-launch-new-retargeting-ad-product-report-240119
Q3 Shifting gears, AdWords announced the old interface will be gone by the end of the year, but won't mess with the holiday season. When do you see it happening?
Q4 What are you doing to get ready for it?
Q5 What positives have you found in the new UI? (hold the rants on problems for Q6)
Q6 What bugs you about the new UI or makes your life harder? <rant>
Q7 Let's talk a little automation in the context of transparency: Do you think platforms will open the automation black boxes? Give a little insight perhaps? Hide them better? Because it worries me how little I know about why they work/don't work.
Q8 How do we become "cyborg" marketers without turning into the Borg? (able to use the technology to improve our abilities)
Q9 What are your thoughts on the ad spacing as pointed out by @Matt_Umbro today?
Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Natalie Barreda (@nataliebarreda)
Q1 Let’s talk about getting on to YouTube, at what point do you decide
your next growth opportunity is to expand into YouTube? What is the
ideal scenario for expansion into YouTube?
Q2 What are the most common objections you hear about expanding into YouTube? How do you overcome these objections?
Q3.1 Some of you have already mentioned this challenge about creative assets, have you ever used YouTube Director On Site? What has your experience been?
Q3.2 If not, what other resources do you use if obtaining creative assets is a roadblock?
Q4 You guys bring up a great point and it's all really about the user experience on YT, so what are your go-to targeting tactics and best practices when setting up a YouTube campaign to make sure you provide the best experience?
Q5 So overall we all use YouTube for branding, so when you're doing this, how do you measure impact across your digital channels?
Q6.1 As of late, Google has provided new levers for advertisers to leverage while advertising on YouTube? What are you most excited about and why?
Q6.2 If you’ve already started leveraging some of these updates, what have you seen the best results from?
Q7 Some of you have already mentioned this, and let's be real - this is what I'm REALLY excited about. Those of you already buying connected TV programmatically, what are your thoughts about YouTube’s newest targeting option to buy inventory on YouTube TV?
Q8 Lastly, we can’t talk about YouTube without talking about brand safety. What brand safety concerns typically come up around advertsing on YouTube and how do you mitigate those concerns?
Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Kirk Williams @PPCKirk
Q1 POLL - What (for you) is most important about PPC Conferences? Please discuss opinions, or include Other ideas in the response. Options: Food/Amenities, Speakers, Networking, Location
Q2 When attending a conference, what percentages would you assign to each of these (try to get to 100% ;) :
> Be inspired
> Gain specific, actionable takeaways.
Q3 As attendees: What is the biggest deterrent for (not) going to a PPC conference? What makes you avoid a conference? Or perhaps, why haven’t
you gone to one yet?
Q4 We have a lot of speakers in #PPCChat. As a PPC Conference Speaker, what is a piece of advice you have for someone who wants to speak at a conference someday?
Q5 What is the top thing you think many/most/all PPC speakers need to level-up their presentations? Is their a common weakness we can all grow in?
Q6 Do you prefer keynote or breakout sessions? Why?
Q7 Do you see value offered by a conference that cannot be achieved in a single day webinar event?
and/or…. Do you think conference days are numbered, or will there always be value in in-person events such as PPC Conferences?
Q8 What is conference SWAG that ACTUALLY caused you to remember the brand, or be more emotionally attached to the brand?
Q9 Aside from SWAG, do you legitimately get benefit from vendor booths at conferences? If not, are there outside the box ways you can think of for vendors to invest in and engage at a conference that goes beyond
Q10 Would you rather pay *more* to attend a conference in a “vacation” city far away, or pay *less* to have a conference near you but where you’re still more in “work-mode”? Discuss…
Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Mark Kennedy @markkennedysem
Q1 Are you still actively using all three match types? I know there are
exceptions for every account. But for the majority of accounts, which
match types do you generally use and what is the makeup/percentage?
Q2 Do you generally see one match type have a higher CPC than another for the same keyword, or does it vary by account in most cases. In other words do you see any pattern with CPC and match types. Or even conversion rates for that matter (if at all)
Q3 You have a single Keyword like ‘plumbers’. What match type(s) do you use for that term? (For this example, you have all of the tail terms as well, but need this KW too)
Q4 Do you separate adgroups by match types?
Q5 Recently there was an article about Phrase match Modifier. Has anyone tested this or has anyone seen any results (good or bad) - https://t.co/2mQI41QdhJ
Q6 While Broad (not BMM) is almost a goner, there are some times to use it. Let me know if/why you still may use broad match. Or is it truly dead?
Q7 I saw some recent tweets about BMM getting a little looser with their matches. Do you feel BMM is still pretty strong or getting back to its broad roots with some questionable variants? Or any match type for that matter.
Twitter discussion that runs on Tuesdays at 5pm GMT - Timothy Jensen (@timothyjjensen)
Q1 Which of the recent FB Ads changes have had the biggest impact to you as an advertiser?
Q2 How are you communicating the targeting changes to clients?
Q3 Do you anticipate a significant number of users and/or advertisers leaving FB? Why or why not?
Q4 Are you shifting budget to other platforms after FB's changes? Why or why not?
Q5 How have you changed targeting tactics in FB based on the changes? Would love to hear some specific examples if you're able to share They did it with Instagram, for sure. They "own" the younger demo there even if that audience is leaving FB
Q6 Who has been able to retain access to third-party data through a relationship with a data provider? What should others know about this process?
Q7 Do you think FB will keep all the new targeting restrictions in place, or roll them back on some level after the negative press has died down? Q5 How have you changed targeting tactics in FB based on the changes? Would love to hear some specific examples if you're able to share
Q8 What articles have you found most helpful in relation to dealing with today's topic?
Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Kirk Williams (@PPCKirk)
Here’s a quick cheat sheet:
TOFU = top of the funnel,
MOFU = middle of the funnel (really not cursing at you, I promise),
BOFU = (yup, you guessed it) bottom of the funnel.
Q1 Define what “full funnel marketing” means to you. (feel free to note synonyms for “full funnel” in your explanation).
Q2 Overall what score out of 10 would you give to the PPC industry as a whole (broad brush alert) in how we do tracking, managing, and educating on full funnel marketing with PPC?
Q3 What are limitations to PPC we need to be aware of when considering the full funnel of marketing (the entire customer journey)?
Q4 How do you target Top of Funnel with PPC? Any complexities, or things we need to think through in TOFU?
Q5: How do you target Mid Funnel with PPC? Any complexities, or things we need to think through in MOFU?
Q6 How do you target Bottom of Funnel with PPC? Any complexities, or things we need to think through in BOFU?
Q7 How do you report on how you are targeting the funnel to your clients? Do you? Should you?
Q8 Speaking of tracking the funnel, what is your favourite CRM (and why if you have specific thoughts)?
Due to her love of all things Paid Search and learning new cutting edge tips, Anu voices this weekly round up of the latest in industry expert tips. Tune in weekly for new episodes.