#PPCChat 310718 - YouTube Advertising

Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Cory Henke (@coryhenke)

Q1 YouTube is a fantastic platform. If you’re using it currently, what are your favorite features, Targeting? Long Form Opportunities? Cost? Efficiency? Searchability TrueView buying model?

Q2 How impactful is YouTube for your brand, advertiser, or agency? Is YouTube a core part of your media mix? Currently Testing? Haven’t Figured Out?

Q3 The biggest hurdle I hear most often when it comes to running YouTube is creative. What are some tactics or strategies that you use to make this easy or more accessible for advertisers looking to test?

Q4 YouTube has a lot of new features consistently rolling out in Alpha and Beta phases. TrueView for action, Sequential messaging, Life Events, Cross-Device Targeting, Shopping Integration and others on the horizon. Which will be most impactful and why?

Q5 One thing that is still very tough to understand when evaluating YouTube as a core piece of your advertising media mix is the value regarding conversion volume, which sometimes is lost in attribution. How do you best tackle this issue within AdWords and with Clients?

Q7 Outside of the Duopoly (Facebook & YouTube), Where is the next best place to test, buy, or run video?
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Links provided:
https://www.hanapinmarketing.com/ppc-library/all-resources/?search=youtube&cn-reloaded=1
https://www.ppchero.com/search/youtube
https://www.slideshare.net/JosephMartinez44/setting-up-and-tracking-a-full-trueview-for-shopping-strategy
https://blog.adstage.io/2017/05/18/youtube-shopping-campaigns
https://www.joemartinezsem.com/how-to-set-up-youtube-shopping-campaigns/
https://wistia.com/learn
https://www.ppchero.com/a-new-perspective-for-youtube-advertising/
https://www.youtube.com/watch?list=PLZAi1qXOLndvn2Hp4A306A-BzpeDOj9IV&time_continue=2&v=6HHgzEGwil4
https://director.youtube.com/onsite/
https://blog.adstage.io/2018/01/08/youtube-audiences
https://www.ppchero.com/leveraging-custom-intent-audiences-on-youtube/
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