#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Robert Brady (robert_brady)
Q1 PPC Efficiency is broad, so expect lots of follow-up questions.
Q2 In what areas are you struggling with efficiency?
Q3 What channels are getting you the most efficiency for your budgets? What channels are getting less efficient?
Q4 How are you tracking your efficiency?
Q4.1 For spend efficiency, where are you getting the "truth"? Heard GA so far.
Q5 What tools do you use to improve your efficiency?
Q6 Already hearing a little chatter about this, but what effect is automation having on your efficiency?
Q7 Last question, what is the one piece of advice you'd give a new person in PPC on this topic? Be specific.
Due to her love of all things Paid Search and learning new cutting edge tips, Anu voices this weekly round up of the latest in industry expert tips. Tune in weekly for new episodes.