#PPCChat 271118 - Preparing for Downturn

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Julie F Bacchini (@NeptuneMoon)

Q1 Have you been through a downturn cycle before? If so, when and how did it impact you?

Q2 Are you seeing any indicators from clients, or in your industry if you’re in-house, that make you think a downturn might be brewing? If so, what are you seeing?

Q3 Do you have any type of plan or strategy in place that you deploy when you start to see things turning sour economically? If so, what is it?

Q4 Are there ways that you change your account strategy or management if the economy slows down significantly?

Q5 What is the worst thing a client could decide to do during a downturn?

Q6 If you could tell clients one thing that they should be doing (or not doing) and/or thinking about now as a downturn is becoming a bigger possibility in 2019, what would that be?
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Q7 For those who have been through this type of cycle before, what are some things you wished you knew now that you might not have known then?
If you have not been through this, what would you like to know from those who have?

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