#PPCChat 200318 - Ad Copies & Ad Extensions

Twitter discussion that runs on Tuesdays at 5pm GMT. Hosted by Mark Kennedy (@markkennedysem)

Q1 First let’s quickly chat about the “old” ads. Do you still have standard text ads in campaigns or have you completely switched over to ETAs? If so, any accounts that still have over 50% STAs due to performance?

Q2 In the past, we never had enough characters. Now that you have a lot more in the description line, do you tend to fill it or come close? Or have you found it’s more than enough and sometimes less is more (especially with ad extensions)?

Q3 For ad testing, are you doing strictly 2 ads for A/B or working 3+ or more per adgroup? And how are you handling ad rotation settings for testing as well?

Q4 Is anyone letting Google write their ads or having any success with it Ads added by Adwords (feel free to rant ;))

Q5 Before we move over to ad extensions – Anyone want to share any trends or new strategies they’ve seen or tested with text ads? Good or bad.

Q6 Onto ad extensions. Which extension do you feel is the strongest for your campaigns. The one you couldn’t live without (I’ll let you choose if you can’t decide). And flipside, which ones do you avoid (if any)?

Q7 Are you in the school of “ad extensions are mostly for taking up real estate” or have you found a significant improvement in performance (CTR, conversions, etc)?

Q8 Do you typically make sure that calls-to-action are different in every ad extension or do you still have some overlap? Eg – Free consultation in more than one extension or adcopy

No Q9! Ha

Q10 Feel free share any cool ad extension strategies that you’ve test or seen out in the wild that you think was unique. Thanks, All!