#PPCChat 180918 - Keyword & Their Ever Changing Role in PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Azeem Ahmad

Q1 We’ve had the automatic inclusion of close variants and changes in word order previously. Since those changes, how have you approached search query mining, and your strategies around campaign builds?

Q2 We’ve just been given the news around same meaning variations. A lot of us responded in different ways, some positive and some negative. What’s your take on this update?

Q3 Are you increasing your reliance on audiences/demographics/other avenues (share which ones) now in your PPC strategies?

Q4 If you’ve been using scripts to help maintain your control over match types, how effective have you found them?
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Q5 - What do you think the future holds for keywords?

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