#PPCChat 150518 - PPC Potpourri

Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Robert Brady (@robert_brady)

Q1 What have you found that works on Amazon Ads? (their ad business generated $1.7B in revenue last year) Provide context around industry/product if possible

Q2 Did you see @PPCKirk's tweet about Amazon remarketing? This could be huge. Thoughts? Would this get you to jump on the Amazon bandwagon? https://marketingland.com/amazon-poised-to-launch-new-retargeting-ad-product-report-240119

Q3 Shifting gears, AdWords announced the old interface will be gone by the end of the year, but won't mess with the holiday season. When do you see it happening?

Q4 What are you doing to get ready for it?

Q5 What positives have you found in the new UI? (hold the rants on problems for Q6)

Q6 What bugs you about the new UI or makes your life harder? <rant>

Q7 Let's talk a little automation in the context of transparency: Do you think platforms will open the automation black boxes? Give a little insight perhaps? Hide them better? Because it worries me how little I know about why they work/don't work.

Q8 How do we become "cyborg" marketers without turning into the Borg? (able to use the technology to improve our abilities)

Q9 What are your thoughts on the ad spacing as pointed out by @Matt_Umbro today?