#PPCChat 120618 - Things I Wish People Understood About PPC

Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Julie F Baccchini (@NeptuneMoon)

Q1 What is the biggest misconception you’ve encountered about PPC?

Q2 What is the most common misperception you’ve encountered about PPC?

Q3 Is there something you feel like you are constantly explaining? If so, what is it and how do you distill it for non-industry experts?

Q4 Do you have any kind of standard materials or process for educating clients (internal or external) about what PPC can and can’t do? If so, what does it consist of?

Q5 If there was one thing you wish everyone could just innately understand about PPC, what would it be?

Q6 Is there anything you wish you understood better about any aspect of PPC?