#PPCChat 100418 - FB advertising after the Cambridge Analytica fallout

Twitter discussion that runs on Tuesdays at 5pm GMT -  Timothy Jensen (@timothyjjensen)

Q1 Which of the recent FB Ads changes have had the biggest impact to you as an advertiser?

Q2 How are you communicating the targeting changes to clients?

Q3 Do you anticipate a significant number of users and/or advertisers leaving FB? Why or why not?

Q4 Are you shifting budget to other platforms after FB's changes? Why or why not?

Q5 How have you changed targeting tactics in FB based on the changes? Would love to hear some specific examples if you're able to share They did it with Instagram, for sure. They "own" the younger demo there even if that audience is leaving FB

Q6 Who has been able to retain access to third-party data through a relationship with a data provider? What should others know about this process?

Q7 Do you think FB will keep all the new targeting restrictions in place, or roll them back on some level after the negative press has died down? Q5 How have you changed targeting tactics in FB based on the changes? Would love to hear some specific examples if you're able to share

Q8 What articles have you found most helpful in relation to dealing with today's topic?

https://newsfeed.org/how-are-cambridge-analytica-scandal-and-gdpr-affecting-facebook-advertisers/

https://www.recode.net/2018/4/9/17216492/mark-zuckerberg-facebook-congress-hearing-testify