#PPCChat 080518 - YouTube Advertising

Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Natalie Barreda (@nataliebarreda)

Q1 Let’s talk about getting on to YouTube, at what point do you decide
your next growth opportunity is to expand into YouTube? What is the
ideal scenario for expansion into YouTube?

Q2 What are the most common objections you hear about expanding into YouTube? How do you overcome these objections?

Q3.1 Some of you have already mentioned this challenge about creative assets, have you ever used YouTube Director On Site? What has your experience been?
Q3.2 If not, what other resources do you use if obtaining creative assets is a roadblock?

Q4 You guys bring up a great point and it's all really about the user experience on YT, so what are your go-to targeting tactics and best practices when setting up a YouTube campaign to make sure you provide the best experience?

Q5 So overall we all use YouTube for branding, so when you're doing this, how do you measure impact across your digital channels?

Q6.1 As of late, Google has provided new levers for advertisers to leverage while advertising on YouTube? What are you most excited about and why?
Q6.2 If you’ve already started leveraging some of these updates, what have you seen the best results from?

Q7 Some of you have already mentioned this, and let's be real - this is what I'm REALLY excited about. Those of you already buying connected TV programmatically, what are your thoughts about YouTube’s newest targeting option to buy inventory on YouTube TV?

Q8 Lastly, we can’t talk about YouTube without talking about brand safety. What brand safety concerns typically come up around advertsing on YouTube and how do you mitigate those concerns?