#PPCChat 061118 - Keyword Strategy In The Age of Fuzziness

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Julie Bacchini (@NeptuneMoon)

Q1 Have the changes to how keywords now match in @GoogleAds impacted some or all of your accounts? If so, how?

Q2 What are the biggest changes you’re experiencing?

Q3 Have these changes impacted the way you think about keywords, structure your accounts or manage them? If so, how?

Q4 Are you changing the way you think about targeting either more generally and/or as a response to the changes in how ads match to keywords/trigger?

Q5 What kinds or match types do you use or not use now and why?

Q6 Are you taking any proactive steps to move away from keywords as primary targeting either generally or in response to the matching changes over the past year or so?

Q7 If there is one thing you would want to @GoogleAds to know about how these changes are impacting you, what would that be?

Q8 If there is one thing you could request of @GoogleAds regarding these changes, what would it be?

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