Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Kirk Williams (@PPCKirk)
Here’s a quick cheat sheet:
TOFU = top of the funnel,
MOFU = middle of the funnel (really not cursing at you, I promise),
BOFU = (yup, you guessed it) bottom of the funnel.
Q1 Define what “full funnel marketing” means to you. (feel free to note synonyms for “full funnel” in your explanation).
Q2 Overall what score out of 10 would you give to the PPC industry as a whole (broad brush alert) in how we do tracking, managing, and educating on full funnel marketing with PPC?
Q3 What are limitations to PPC we need to be aware of when considering the full funnel of marketing (the entire customer journey)?
Q4 How do you target Top of Funnel with PPC? Any complexities, or things we need to think through in TOFU?
Q5: How do you target Mid Funnel with PPC? Any complexities, or things we need to think through in MOFU?
Q6 How do you target Bottom of Funnel with PPC? Any complexities, or things we need to think through in BOFU?
Q7 How do you report on how you are targeting the funnel to your clients? Do you? Should you?
Q8 Speaking of tracking the funnel, what is your favourite CRM (and why if you have specific thoughts)?
Due to her love of all things Paid Search and learning new cutting edge tips, Anu voices this weekly round up of the latest in industry expert tips. Tune in weekly for new episodes.
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