#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

​Q1 Do you attend search conferences, at all and/or regularly? Why or why not?

Q2 Which conferences have you attended and would you attend again?

Q3 Are there any conferences or events that you have always wanted to attend, but have not? Why not?

Q4 What makes for a great search conference experience for you?

Q5 What makes for a great presentation by a speaker for you?

Q6 What makes for a bad experience for you at a conference or event? Would that experience keep you from attending again?

Q7 It feels like there are a million conferences these days, but even so, are there aspects of PPC that you wish were covered more at events?

Q8 What topics are you sick of hearing about?

Q9 If you were designing you own search conference event, what would your priorities be for the event?
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Q10 If there is anything you would want conference/event organizers to know that you have not already shared, go for it now!

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

​Q1 Do you use tools to help with any aspect of your PPC work? If so, which do you use regularly?

Q2 What is the one PPC tool that you absolutely could not live without and why?

Q3 Is there a tool you’ve heard about but not had the chance to use that you’d really like to? What is keeping you from trying it?

Q4 Is there a tool that you did try but either didn’t like it, couldn’t understand it or just generally had a hard time with? Why?

Q5 For existing tools, are there any features or functions you wish they had (tag the tools!) and why?

Q6 What is missing in the world of tools for PPC pros? What is on your wish list for a tool?
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Q7 Is there anything in particular that makes you more or less likely to try a new tool?

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

​Q1 Is privacy something that you or your clients think about when it comes to digital advertising? If so, why or if not, why not?

Q2 Are there any particular methods or practices that you will not use due to privacy concerns (as an advertiser or on behalf of a client advertiser)?

Q3 Which platform(s) do you think handle the precarious balance of user privacy and advertiser desire for targeting data the best?

Q4 Which platform(s) do you think handle the precarious balance of user privacy and advertiser desire for targeting data the worst?

Q5 What is your biggest concern regarding privacy and advertising?
      
Q6 Do you think ad blocking technology should be of concern to digital advertisers? And, do you use it personally?    

Q7 If regulation will be coming to the digital space regarding people’s data, what do you think is the most important aspect to address?
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Q8 Are your views on privacy and advertising different as an individual and as a digital marketer? If so, where do they diverge?

#PPChat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Julie F Bacchini (@NeptuneMoon

Q1 What, if anything, are you currently using automation for in your PPC work?

Q2 Where and how is automation working really well for you?

Q3 Where is automation NOT working really well for you? Why do you think it is not working as well as it could/should? (The frustrations question is coming next!)

Q4 What is your biggest frustration with automation in PPC?

Q5 In light of Google Ads new initiative to start doing things in accounts “behind the scenes” automatically (unless you opt out) – what would you like them to tell them as PPC professionals?

Q6 What areas to do you wish that platforms would do better with automation? What would be most helpful to you?

Q7 What areas to do you wish that platforms would stay away from when it comes to automation?

Google tells some advertisers it will handle their campaign management

120 AdWords Scripts to Supercharge Your PPC Campaign

​#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Julie F Bacchini (@NeptuneMoon) & JD Prater (@JDprater) - Quora Evangelist

Q1 What types of advertising are available on Quora?

Q2 How does ad targeting work on Quora?

Q3 What type of companies are using Quora currently?

Q4 What makes a successful Quora campaign

Q5 Why should my company advertise on Quora.

Q6 How many of you participating today are either currently using Quora for advertising or have definitely plans to in Q1 2019?

Case Studies:
How to use Quora Ads for big results in every step of the funnel

How do i retarget visitors to my website

Retarget users who have shown interest in questions on Quora

How do I install the Quora pixel

AdStage finds high quality leads by advertising on Quora

Instapage acquires quality subscribers through Quora Ads

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Julie F Bacchini (@NeptuneMoon)

Q1 Are you doing or attempting to do any kind of attribution currently? If so, what are you doing?

Q2 What are your clients’ attitudes and expectations when it comes to attribution? Do you try to educate them on what can and cannot be done?

Q3 Where is attribution working really well for you? And how is that happening?

Q4 Where is attribution NOT working really well for you? Why do you think it is not working as well as it could/should? (The frustrations question is coming next!)

Q5 What is your biggest frustration with attribution?

Q6 Are there tangible things, in your opinion, that the platforms could do to make attribution better?

Q7 Are there general expectations about what the current capabilities of attribution that you wish would just go away?

Q8 If a genie could grant you one wish re: attribution, what would it be?

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown)

Q1 Who are you and what's your one big passion outside of PPC/marketing/tech? New year means we have new people joining the chat I bet... so changing up our first question of the year

Q2 Twitter Poll. Do You Budget Plan With Clients/Internal team/your boss? Click the tweet if you are on mobile/desktop if you don't see I BTW, HOSTING IS HARD. Keeping up with y'all is my workout today

Q3 If so, why do you do it? If Not, why not? Especially I want to hear from the Nos... so our collective braintrust can help you do it in 2019. Budget planning and excel sheets are SEXY

Q4 What is/was Your Current Process for figuring out this years budget? We heard from one person in ecom they use ROAS to help. What do y'all who don't do ecom do?

Q5 Great to see some of y'all mention testing as that was my next question. I'll tweak the ask. How much of your budget do you usually put towards testing?

Q6 May be our last questions of today's chat. I see a few of you mentioned testing new channels. What are you top 2 or 3 channels you want to test in 2019 and why?

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)

Q1 If Santa could make just one PPC wish come true for you in 2019 – what would it be? (This could be very practical or totally pie in the sky wishes).

Q2 What do you most wish that @GoogleAds would do or not do in 2019 & why?

Q3 What do you most wish that @facebook would do or not do in 2019 for advertisers and why?

Q4 What do you most wish that @BingAds would do or not do in 2019 & why?

Q5 What do you most wish that other platforms like @LinkedIn @Twitter @Quora @Pinterest would do or not do in 2019 & why?

Q6 What is something you want to learn more about, start doing or get more skilled at in 2019?

Q7 What do you wish you could do way less of in 2019?

Q8 Final thoughts on 2018? Last plea for things to be different in 2019?

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Elevated Marketing (@elevatedmrktng)

Q1 Do you do the reporting to clients or does a project manager do it for you?

Q2 What metrics do you currently report on? What are three metrics do you feel you must show to your clients?

Q3 Do you provide a written analysis or just the numbers? Do you also provide “what” was done?

Q4 What platform/software (maybe just email) do you use to give your metrics? Does anyone automate reports to clients? Sorry, we have a lot of questions!

Q5 - whoops

Q6 Do you do in person/online-camera share/ video sent/ by email only?

Q7 How much time do you feel/or actually know is spent on reporting?

Q8 Do your clients ever ask questions/want metrics all month long? If so, how do you manage productivity and burnout?

Q9 Double whoops...

Q10 Do or does your company count reporting time in your billing structure?

Q11 For the multi-channel folks, do you use a platform like Google analytics to show all channels or do you report from the platform?

Q12 What’s one metric you wish you could stop reporting on?

Q13 OPEN FLOOR, what question(s) do you want to ask the group on reporting?

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Julie F Bacchini (@NeptuneMoon)

Q1 Have you been through a downturn cycle before? If so, when and how did it impact you?

Q2 Are you seeing any indicators from clients, or in your industry if you’re in-house, that make you think a downturn might be brewing? If so, what are you seeing?

Q3 Do you have any type of plan or strategy in place that you deploy when you start to see things turning sour economically? If so, what is it?

Q4 Are there ways that you change your account strategy or management if the economy slows down significantly?

Q5 What is the worst thing a client could decide to do during a downturn?

Q6 If you could tell clients one thing that they should be doing (or not doing) and/or thinking about now as a downturn is becoming a bigger possibility in 2019, what would that be?
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Q7 For those who have been through this type of cycle before, what are some things you wished you knew now that you might not have known then?
If you have not been through this, what would you like to know from those who have?