#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Julie F Bacchini (@NeptuneMoon)
Q1 Have you been through a downturn cycle before? If so, when and how did it impact you?
Q2 Are you seeing any indicators from clients, or in your industry if you’re in-house, that make you think a downturn might be brewing? If so, what are you seeing?
Q3 Do you have any type of plan or strategy in place that you deploy when you start to see things turning sour economically? If so, what is it?
Q4 Are there ways that you change your account strategy or management if the economy slows down significantly?
Q5 What is the worst thing a client could decide to do during a downturn?
Q6 If you could tell clients one thing that they should be doing (or not doing) and/or thinking about now as a downturn is becoming a bigger possibility in 2019, what would that be?
Q7 For those who have been through this type of cycle before, what are some things you wished you knew now that you might not have known then?
If you have not been through this, what would you like to know from those who have?
#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia (@amaliaefowler)
Q1 Keywords! Hot or not in 2019? Do you think we will see continued movement towards context & audience and away from the keyword?
Q2 AI & Machine Learning. Hot or not? Where are we going with this in 2019? Is it coming? Is it here? How do you/your team plan to deal with it? Will this be the year someone finally develops a drinking
Q3 Amazon, Quora, and other alternatives to Google Ads & Facebook. Hot or not?
Q4 Attribution modeling. Are we going to see continued movement away from last-click?
Q5 Video! The topic of last weeks #ppcchat - hot or not? Do you use it now? Do you intend to use it more next year?
Q6 Changing gears. What was something that surprised you in 2018 that you didn't expect?
Q7 We have time for one more quick one. Make your own 2019 predictions!
#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Akvile DeFazio (@AkvileDeFazio) - pronounced Ahk-vee-lah
Q1 To better direct our conversation, are you currently testing video ads on Facebook and/or Instagram?
➡️ If so, are you seeing success over static image counterparts?
➡️ If not, how come?
Q2 Sounds like creating video is a top one. What are some of the biggest challenges that you are facing when it comes to Facebook and Instagram Video Ads?
Q3 FB recently launched their Video Creation Kit in the ad level where you can use images & easily create your own video ads using special fx. Have you tested it out yet? Great for launching while waiting for new client video assets or if your clients don’t have any
Q4 While we have many variables in play, from campaign objective to our audience targeting, overall, have you seen more success using longer or shorter duration video ads? What time length has been the most successful for you?
Q5 What are some of your favorite video creation and editing tools/apps/software?
Q6 oopsy - missed out.
Q7 Did you know? According to DigiDay, 85% of Facebook videos are watched without sound. How are you overcoming this hurdle, to get your message across visually, textually, and acoustically?
Q8 What metrics do you use to determine the success of your video ads?
Q1 Have the changes to how keywords now match in @GoogleAds impacted some or all of your accounts? If so, how?
Q2 What are the biggest changes you’re experiencing?
Q3 Have these changes impacted the way you think about keywords, structure your accounts or manage them? If so, how?
Q4 Are you changing the way you think about targeting either more generally and/or as a response to the changes in how ads match to keywords/trigger?
Q5 What kinds or match types do you use or not use now and why?
Q6 Are you taking any proactive steps to move away from keywords as primary targeting either generally or in response to the matching changes over the past year or so?
Q7 If there is one thing you would want to @GoogleAds to know about how these changes are impacting you, what would that be?
Q8 If there is one thing you could request of @GoogleAds regarding these changes, what would it be?
Due to her love of all things Paid Search and learning new cutting edge tips, Anu voices this weekly round up of the latest in industry expert tips. Tune in weekly for new episodes.