​#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Julie F Bacchini (@NeptuneMoon)

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​Q1 What is your favourite “secret weapon” when working in Google Ads?

Q2 What is your favourite “secret weapon” when working in BingAds?

Q3 What is your favourite “secret weapon” when working in Facebook Advertising?

Q4 What is your favourite “secret weapon” when working in LinkedIn Advertising?

Q5 What is your favourite “secret weapon” when working in YouTube Advertising?
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Q6  What is your favourite “secret weapon” when working in other platforms, such as Pinterest, Twitter, Quora, Reddit, etc.?

Q7 What is your favourite “secret weapon” when working on competitive research?

Q8 What is your favourite “secret weapon” when working on reporting?
Bonus points if your answer is something besides "Excel".

Links Provided:
Elevated Marketing Facebook Planning doc

Data Studio Dashboard template (listen out for answers to question 8)

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Azeem Ahmad

Q1 We’ve had the automatic inclusion of close variants and changes in word order previously. Since those changes, how have you approached search query mining, and your strategies around campaign builds?

Q2 We’ve just been given the news around same meaning variations. A lot of us responded in different ways, some positive and some negative. What’s your take on this update?

Q3 Are you increasing your reliance on audiences/demographics/other avenues (share which ones) now in your PPC strategies?

Q4 If you’ve been using scripts to help maintain your control over match types, how effective have you found them?
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Q5 - What do you think the future holds for keywords?

​#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Heather Cooan (@heathercooan)

​​Q1 Do you manage multi/omni-channel campaigns? If so, what is the channel mix?
Q1.5 Are you using marketing automation in the mix? How?

Q2 If you only manage PPC, how do you collaborate with other digital channel managers?
Q2.5 What are the biggest challenges when trying to collaborate with other digital channel managers?

Q3 How are you utilizing multiple PPC channels to target the full funnel?

Q4 How are you utilizing multiple PPC and non PPC channels to target the full funnel? 

Q5 How are you using data from your database in PPC? 

Q6 How are you utilizing PPC to market to current customers?

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by It Rhymes With Eyes. (@JuliaVyse)

Q1 Let’s find out how many of us actually have the option to do CRO directly. Who makes landing pages in your programs?

Q2 Wish upon a CROwn jewel: what CRO tests or activities would you run if nothing stood in your way?

Q3 what ppc platform do you find easiest for testing ads and traffic?

Q4 what AI gets the CROwn? What can bots do that we can’t, conversely, what is still best done by humans?

Q5 Bless your public – share an important thing you learned doing CRO testing that new ppcers can use.

Q6 Let’s have fun with royal preferences! Share an objection to CRO you’ve had from clients, and share how you sell CRO.