#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -
Led by Julie F Bacchini (@NeptuneMoon)

Q1  How are you feeling about the new UI now that it is the only option (for at least some things and for many accounts who can’t access the old one)?

Q2 Let’s do the positives first – what is something that you really like about the new UI?

Q3 What is something that you really do not like about the new UI?

Q4 Are there things that you have not been able to do or find in the new UI? Or anything weird you’ve encountered? If so, what?

Q5 Have you found anything cool that you can do in the new UI that wasn’t in the old one? If so, what?

Q6 Have you developed any workarounds for roadblocks you encountered in the new UI? If so, what did you do?

Q7 If you could make a request of the @GoogleAds product development team, what would it be?

Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Mark Kennedy (@markkennedysem)

Q1  How many of you are using some form of these automations and if so, are you using them in 100% of your campaigns or are there still instance of manual bidding in your accounts?

Q2 Are you having success with your automated bidding strategies or have you turned them off in any accounts due to under-performance

Q3 Starting with CPA Targeting. Is it performing well for you, under-performing, are you hitting your CPA goals (coming in high or low) and has it beat your historic performance?

Q4 How about Maximize Conversions? Are the CPA’s to high or are they still close to your target CPA (if you have one).  And how do you handle when there is a budget-cap vs no cap?

Q5 Let’s move over to ROAS (return on adspend). If you are using this, how is the performance. Are you seeing that the return is close to your target and how much has it increased (or decreased) revenue. Any pros or cons?

Q6 Enhanced CPC is the default these days and do you typically leave it that way or turn it off for manual or other strategies? Do you see it helping or hurting the performance of your campaigns?

Q7 I don’t use it Maximize Clicks as much, but is anyone have a successful situation where this works or are there any results where it hurt your campaigns when testing?

Q8  Target Search Page Location – This one can be aggressive, but I have a small percentage of campaigns where it’s needed.  Anyone else using this strategy and having success (or failure).

Q9 The last automated bidding strategy to discuss in Target Outranking Share. This is unfamiliar territory for me, but would love to hear if/how others are using it.

Links shared:
https://instapage.com/blog/google-tag-manager-triggers

Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Julie F Bacchini @NeptuneMoon

Q1 Is “hitting a wall” something that you have experienced? If so, how often does it happen for you?

Q2 Which type of “hitting a wall” scenario is more difficult for you – platform/campaign or people/client? Why?

Q3 Let’s focus on platforms and campaigns now. Share an example of a situation where you recently “hit a wall” with either a platform or in a campaign. How did you deal with it?

Q4 Was your method, workaround, etc. effective? If so, why and if not, why not?

Q5 Is there any hard-earned wisdom you’ve gained from overcoming an obstacle with a platform or campaign that you’d like to share?

Q4 What opportunities do you see opening up with this change?

Q5 Long term, who do you see as the "winners" and who do you see as the "losers" with this change?

Q6 Now for the human issues – share (if you can on a public forum like Twitter!) a situation where you “hit a wall” with a person (client, team leader, VP of something). How did you deal with it?

Q7 Was your people problem method, workaround, etc. effective? If so, why and if not, why not?

Q8 Is there any hard-earned wisdom you’ve gained from overcoming an obstacle with people that you’d like to share?

Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Robert Brady (@robert_brady)

Q1 If you didn't hear, Google is removing adsenseformobileapps.com as a placement exclusion and the Gmob mobile app exclusion (read more here - searchengineland.com/action-needed-…). What was your reaction in 3 words or less? (or emoji) #ppcchat

Q1.1 Who here has been using one or both of these in their Display campaigns?

Q2 How large of a negative impact would you anticipate on your campaigns if no additional action was taken on your part?

Q3 How will you be handling it/making changes? Provide your logic because I think there are numerous potential solutions/workarounds.

Q3.1 Anyone know of a negative placements list that is just apps?

Q3.2 Would people be interested in crowdsourcing one?

Q4 What opportunities do you see opening up with this change?

Q5 Long term, who do you see as the "winners" and who do you see as the "losers" with this change?

Q6 How do you think Google could have increased the number of advertisers on mobile apps without such drastic measures?

Q7 What advice would you give an SMB advertiser who's doing a little remarketing & display on his/her own?

Links shared:
Google to yank advertisers’ option to exclude all mobile apps from display campaigns
#PPCChat negative app placements list

Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Cory Henke (@coryhenke)

Q1 YouTube is a fantastic platform. If you’re using it currently, what are your favorite features, Targeting? Long Form Opportunities? Cost? Efficiency? Searchability TrueView buying model?

Q2 How impactful is YouTube for your brand, advertiser, or agency? Is YouTube a core part of your media mix? Currently Testing? Haven’t Figured Out?

Q3 The biggest hurdle I hear most often when it comes to running YouTube is creative. What are some tactics or strategies that you use to make this easy or more accessible for advertisers looking to test?

Q4 YouTube has a lot of new features consistently rolling out in Alpha and Beta phases. TrueView for action, Sequential messaging, Life Events, Cross-Device Targeting, Shopping Integration and others on the horizon. Which will be most impactful and why?

Q5 One thing that is still very tough to understand when evaluating YouTube as a core piece of your advertising media mix is the value regarding conversion volume, which sometimes is lost in attribution. How do you best tackle this issue within AdWords and with Clients?

Q7 Outside of the Duopoly (Facebook & YouTube), Where is the next best place to test, buy, or run video?
​
Links provided:
https://www.hanapinmarketing.com/ppc-library/all-resources/?search=youtube&cn-reloaded=1
https://www.ppchero.com/search/youtube
https://www.slideshare.net/JosephMartinez44/setting-up-and-tracking-a-full-trueview-for-shopping-strategy
https://blog.adstage.io/2017/05/18/youtube-shopping-campaigns
https://www.joemartinezsem.com/how-to-set-up-youtube-shopping-campaigns/
https://wistia.com/learn
https://www.ppchero.com/a-new-perspective-for-youtube-advertising/
https://www.youtube.com/watch?list=PLZAi1qXOLndvn2Hp4A306A-BzpeDOj9IV&time_continue=2&v=6HHgzEGwil4
https://director.youtube.com/onsite/
https://blog.adstage.io/2018/01/08/youtube-audiences
https://www.ppchero.com/leveraging-custom-intent-audiences-on-youtube/
​

Twitter discussion that runs on Tuesdays at 5pm GMT -
Hosted by Natalie Barreda (@nataliebarreda)

Q1 How long have you been working in paid search?

Q2 How did you get into paid search?

Q3 For someone who is looking to break into PPC, what advice do you have for them?

Q4 What are traits you look for in entry-level employees?

Q5 What is something you wish someone told you when you first started working in PPC?

Q6 What advice do you have for someone who wants to pitch speaking at a conference for the first time.
​

Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by AJ Wilcox (@wilcoxaj)

Q1 Have you run #LinkedInAds? If so, what are your thoughts on its performance?

Q2 Will LinkedIn Ads play a role in your advertising strategy in 2019? Why or why not?

Q3 What’s your favorite part about #LinkedInAds?

Q4 What feature(s) would you like to see in #LinkedInAds that aren’t already available?

Q5 What part does #LinkedInAds play in your sales cycle? When is it useful?

Q6 What recent #LinkedInAds updates are you most excited about?

Q7 Which #LinkedInAds ad units (Sponsored Content, Text Ads, Sponsored InMail) are you finding the most success with currently, and why?

Q8 Are you currently employing #LinkedInAds for an Account-Based Marketing (ABM) strategy? Why or why not?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT -

Not our usual PPC chat format this time round. Today I run through the general mood of the announcements that were made on Google Marketing Live product updates - good, bad and neutral.
Check this link if you missed it.

This link for Ginny Marvin's blog about it.

And Julie Bacchini's Bingo sheet you can use to play - what will Google announce.

Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Timothy Jensen (@timothyjjensen)

Q1 Do you use automation features in your PPC management?

Q2 What are some examples of auto-optimization settings you’ve generally seen work well?

Q3 What are some examples of auto-optimization settings you’ve generally seen work poorly?

Q4 Which platform do you trust the most to hold the reigns for optimizing your campaigns, and which do you trust the least?

Q5 What approach do you use for testing the effectiveness of an auto-optimization setting?

Q6 What advice would you share with new PPC’ers about using these settings?

Q7 What automation trends do you predict for the future of PPC?

Twitter discussion that runs on Tuesdays at 5pm GMT - Hosted by Joe Martinez (#MilwaukeePPC)

Q1 Not talking about AdWords, Bing Ads or Facebook today. What other ad channels have you tried? Pinterest? Quora? Reddit Ads? Apple Search Ads? Waze Local? Spotify Audio Ads? (Save the why for Q2)

Q2 If you had to pick a favorite “other” channel, what would it be? And why is that channel your new go-to?

Q3 If you haven’t tried any alternative channel or a particular one, why not? Lack of traffic? Don't have the right clients? Heard bad things?

Q4 Okay we talked about our favorite new channel. Time to flip it around. What channel have you tried and are not a fan of? (Psst…I know some channels are watching today.)

Q5 Personal opinions aside. Results matter the most. Whether you like a channel or not, are you at least happy with what you’re getting in return? Toss out specific examples if you can.

Q6 Have we missed any other channels? Is there anything else the #ppcchat community should be testing? Lots were tossed out today. Killer answers today everyone!