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As of August 2018, MindSwan is to be the Paid Media agency of Resi – initially focusing on their Paid Search media account.  This isn’t the first time that Resi, an online architectural practice based in Bermondsey, London, have asked for outside help in working on their Paid Search Account.
Resi has previously worked with other digital marketing agencies but without seeing expected results Resi felt that it was best to go in a different direction. In Paid Search advertising alongside your regular reports of tables & graphs, you are going to have to explain the trends that have formed over time. We mostly call this the commentary. Whether you are client side or agency – the guys’ behind the purse string want to know why performance has changed in the way it has with as little use of jargon as possible. So what is the non jargon translation for CPC shift or clicks going up or down? Well let's go through the top 5 volume metrics which will be affected & efficiency metrics that help paint the story. 
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