Meet Anu Adegbola - the brains behind MindSwan
She has 12+ years of delivering digital marketing campaigns (mostly but not exclusively Paid Search) by building strategies, maximising ROI, automating repetitive processes and bringing efficiency from every part of marketing departments through inspiring leadership both on agency and client side
She looooves data, Microsoft Excel (ask about her favourite formula) and automation (got a big Paid Search account process - she's got a script for that).
She is also an international speaker having spoken at: BrightonSEO, The Marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, MarinSoftware, PPC Chat Live, Benchmark Search Conference, 3XE Digital (Dublin), AdWorld Experience (Bologna) AND Search Leeds.
She is also a Podcast Host, Marketing Week miniMBA graduate and volunteers on the board of the Paid Search Association